Carina Weijma has over 15 years’ experience working in and advising on communication, organizational cultures and (brand) positioning.

Carina Weijma studied cultural studies and Italian.


The first step consists of describing the visible and the implicit elements at the heart of an organization’s culture by asking questions, mirroring and giving and receiving feedback.


Strategic advice. Linking rationale and emotion. Supervision. Of startups, cultural changes, collaborations and innovative environments.

From The Blog

Nanotech solutions for cancer research

Dutch nanotech sets firm foot on Japanese soil. Partly...

Absorbing Life – Photo book

On March 14 I will be publishing my photo book...

Thought leader, bonding, conscience

‘A thought leader is not necessarily the biggest...

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